Noble: In The Midst of Rumors

Staff Writer

The Paris Conference; a point of contention between a lot of Sudanese, and a hotbed of rumors.

With unpleasant memories of the previous regime’s nepotism and corruption, journalists and the general populace have formed an inherent distrust for government. This fed a rumor-mill that would twist truths and falsehoods together on the assumption that since the government is involved, there must be a conspiracy a-foot.

In this environment, good intentions can transform into attacks on well meaning parties.

One such case would be Noble, the company that came to Sudan as an advisory for the government upon USAID recommendation.

The United States Agency for International Development (USAID) is an independent agency of the United States’ federal government that is primarily responsible for administering civilian foreign aid and development assistance. With a budget of over $27 billion, USAID is one of the largest official aid agencies in the world and accounts for more than half of all U.S. foreign assistance—the highest in the world in absolute dollar terms.

After being picked by such an institute from a list of some of the biggest names in the advisory business, Noble came to Sudan to help write a monumental document meant to help Sudan approach investors in the coming Sudanese American Investment Conference.

The misunderstanding mostly stemmed from a company based in the Caribbean that has a similar name to Noble Capital, with the aforementioned company being an unlicensed CFD Forex broker that ended up getting shut-down because of their shady practices and involvement in brokering a number of instruments without a license.

Noble Capital is a legitimate company that is currently doing advisory work for the Sudanese Government, with certificates that prove their authenticity issues by the relevant authorities of Mauritius.

Other rumors have accused Noble of venturing into small business discounting, in a shady attempt at getting USAID funding by the Sudanese Government; an accusation of no factual-basis. The aforementioned venture is called Noble Capital Group UK; it was only made for a business named Agora, which was only used to give small business owners like farmers discounted loans, and act as intermediary between them and banks.

Such rumors have made work hard for Noble Capital and makes their work doubted before it is even delivered. This is a shame because these people came to Sudan with good ideas and a strategy to lift Sudan back up into being one of the Big Five in Africa.

Hopefully, Noble Capital will continue to put in good work. And we will see a new Sudan soon.

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