Picture and story

From A Small Shop in the Center of Khartoum

Iman Babiker

An entrepreneur who owns a special gallery called Outfit, with international brands of women’s clothing, shoes, and perfumes.

Iman said that Sudan does not have international franchises due to economic and political conditions. I thought that I would provide women with these essentials.

She then said, “Thank God, there is a lot of positive turnouts, despite the lack of advertising, I rely on advertising through my personal relationships.

As for her vision of the future, she says: “In the future, I hope to work on expanding the store to include all international brands for women, men, and children. As for the far future I wish to make my brand”.

Iman says that life experience and my interests in fashion are the motivation for establishing this business, in addition to the fact that women in Sudan are very interested in fashion and elegance in general.

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